An introduction to the Selter company

Selter was founded in 1829 and will be celebrating 180 years of service this year.

At the time it was founded, the term promotion article didn´t even exist. The goal then was to manufacture wire crocheting needles in the town of Altena.

Over the years, a whole assortment developed in this area and became the market leader in quality as the "addi" (www.addinadeln.de) brand. Knitting needles from Altena are sold around the world, including Thailand, Korea, China, Taiwan and Hong Kong.

The promotion articles developed from a second production line, which was established after 1950 in the DIY sector. Screwdrivers, hammers, pliers and tools were in high demand for the private reconstruction of Germany.

Today's technical promotion article programme has it´s roots here. It still maintains a strong technical character with a great degree of usefulness and long-term advertising effect.

Today, Selter employs 70 employees and a number of contract workers.

The promotion article field is primarily created with partners in the Far East and imported according to strict quality criteria.

The company´s biggest hit this year is a very useful and practical product: the magic pad from the automobile assortment.

Promotion article wholesales is our partner, who offers us comprehensive on-site service with consultation and order processing of promotion articles.

Selter follows only one goal with its promotion article programme: create long-term advertising effectiveness for our customers with useful and extraordinary products.